*, *::before, *::after { box-sizing: border-box; }
  html { scroll-behavior: smooth; }
  body {
    margin: 0;
    font-family: var(--font-secondary);
    color: var(--text-body);
    background: var(--white);
    -webkit-font-smoothing: antialiased;
    overflow-x: hidden;
  }
  h1, h2, h3, h4 { font-family: var(--font-primary); color: var(--text-strong); margin: 0; }
  p { margin: 0; }
  a { color: inherit; text-decoration: none; }
  img { display: block; max-width: 100%; }
  .wrap { max-width: 1180px; margin: 0 auto; padding: 0 32px; }
  .accent { color: var(--accent-500); }
  .ital { font-style: italic; }

  /* ---------- Eyebrow ---------- */
  .eyebrow {
    display: inline-flex; align-items: center; gap: 8px;
    font-family: var(--font-secondary);
    font-size: 12px; font-weight: 700;
    letter-spacing: 0.12em; text-transform: uppercase;
    color: var(--accent-500);
    background: var(--accent-100);
    padding: 7px 14px; border-radius: 999px;
  }

  /* ---------- Buttons ---------- */
  .btn {
    display: inline-flex; align-items: center; justify-content: center; gap: 10px;
    font-family: var(--font-secondary); font-weight: 600; font-size: 15px;
    padding: 15px 26px; border-radius: 999px;
    border: 1px solid transparent; cursor: pointer;
    transition: transform 140ms cubic-bezier(0.22,1,0.36,1), box-shadow 220ms cubic-bezier(0.22,1,0.36,1), background 220ms;
    line-height: 1; white-space: nowrap;
  }
  .btn svg { width: 16px; height: 16px; }
  .btn-primary { background: var(--accent-500); color: #fff; box-shadow: 0 8px 24px color-mix(in srgb, var(--accent-500) 35%, transparent); }
  .btn-primary:hover { background: var(--accent-600); transform: translateY(-2px); }
  .btn-primary:active { transform: scale(0.98); }
  .btn-dark { background: var(--ink-900); color: #fff; }
  .btn-dark:hover { background: var(--ink-700); transform: translateY(-2px); }
  .btn-ghost { background: #fff; color: var(--text-strong); border-color: var(--border-strong); }
  .btn-ghost:hover { border-color: var(--accent-500); color: var(--accent-500); transform: translateY(-2px); }
  .btn-white { background: #fff; color: var(--ink-900); }
  .btn-white:hover { background: var(--ink-50); transform: translateY(-2px); }
  .btn-lg { padding: 17px 30px; font-size: 16px; }

  /* ---------- Nav ---------- */
  .nav-outer { position: sticky; top: 0; z-index: 100; padding: 16px 0; }
  .nav {
    max-width: 1180px; margin: 0 auto;
    display: flex; align-items: center; gap: 20px;
    background: rgba(255,255,255,0.82); backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    border: 1px solid var(--border-card); border-radius: 999px;
    padding: 10px 12px 10px 16px; box-shadow: 0 2px 10px rgba(20,20,20,0.05);
  }
  .nav-back {
    height: 44px; padding: 0 16px 0 14px; flex: none; border-radius: 999px;
    border: 1px solid var(--border-subtle); background: #fff;
    display: flex; align-items: center; gap: 9px; color: var(--ink-700);
  }
  .nav-back svg { width: 18px; height: 18px; }
  .nav-mark { width: 32px; height: 32px; border-radius: 8px; display: block; }
  .brand { display: flex; align-items: center; flex: none; }
  .brand-img { height: 24px; width: auto; display: block; }
  .nav-links { display: flex; align-items: center; gap: 2px; margin: 0 auto; }
  .nav-links a {
    display: inline-flex; align-items: center; gap: 5px; white-space: nowrap;
    font-size: 14.5px; font-weight: 500; color: var(--ink-800);
    padding: 9px 13px; border-radius: 999px;
    transition: background 140ms, color 140ms;
  }
  .nav-links a svg { width: 15px; height: 15px; }
  .nav-links a:hover { background: var(--accent-050); color: var(--accent-500); }
  .nav-links a.active { color: var(--ink-900); }
  .nav-cta { flex: none; padding: 13px 22px; }

  /* ---------- Mobile menu ---------- */
  .nav-burger { display: none; flex: none; width: 44px; height: 44px; border-radius: 999px; border: 1px solid var(--border-subtle); background: #fff; color: var(--ink-900); align-items: center; justify-content: center; cursor: pointer; }
  .nav-burger svg { width: 22px; height: 22px; }
  .mnav-overlay { position: fixed; inset: 0; background: rgba(15,17,22,0.5); backdrop-filter: blur(2px); opacity: 0; visibility: hidden; transition: opacity 220ms; z-index: 200; }
  .mnav-overlay.open { opacity: 1; visibility: visible; }
  .mnav { position: fixed; top: 0; right: 0; height: 100%; width: min(86vw, 360px); background: #fff; z-index: 210; box-shadow: -20px 0 50px rgba(0,0,0,0.18); padding: 20px 22px 28px; display: flex; flex-direction: column; transform: translateX(100%); transition: transform 260ms cubic-bezier(0.22,1,0.36,1); }
  .mnav.open { transform: translateX(0); }
  .mnav-head { display: flex; align-items: center; justify-content: space-between; padding-bottom: 18px; border-bottom: 1px solid var(--border-subtle); }
  .mnav-head .brand-img { height: 22px; }
  .mnav-close { width: 42px; height: 42px; border-radius: 50%; border: 1px solid var(--border-subtle); background: #fff; color: var(--ink-900); display: grid; place-items: center; cursor: pointer; }
  .mnav-close svg { width: 20px; height: 20px; }
  .mnav-links { display: flex; flex-direction: column; gap: 2px; margin: 18px 0; }
  .mnav-links a { font-family: var(--font-primary); font-size: 18px; font-weight: 600; color: var(--ink-900); padding: 14px 12px; border-radius: 12px; transition: background 140ms; }
  .mnav-links a:hover, .mnav-links a.active { background: var(--accent-050); color: var(--accent-600); }
  .mnav-cta { margin-top: auto; width: 100%; }

  /* ---------- Section rhythm ---------- */
  section { padding: 84px 0; }
  .section-head { text-align: center; max-width: 780px; margin: 0 auto 52px; }
  .section-head h2 { font-size: clamp(28px, 3.4vw, 40px); font-weight: 900; line-height: 1.12; letter-spacing: -0.01em; }
  .section-head p { margin-top: 16px; font-size: 17px; color: var(--text-muted); line-height: 1.65; }
  .wash-red { background: linear-gradient(180deg, var(--accent-050) 0%, #fff 70%); }
  .wash-red-rev { background: linear-gradient(180deg, #fff 0%, var(--accent-050) 100%); }

  /* ---------- Hero (centered, structure = reference) ---------- */
  .hero-outer { padding: 40px 0 72px; background: radial-gradient(120% 80% at 50% 0%, var(--accent-050) 0%, #fff 62%); }
  .hero-center { text-align: center; max-width: 980px; margin: 0 auto; }
  .hero-center h1 { font-size: clamp(30px, 3.6vw, 46px); font-weight: 900; line-height: 1.14; letter-spacing: -0.01em; }
  .hero-center h1 .l1 { color: var(--accent-500); display: block; }
  @media (min-width: 900px) { .hero-center h1 .l1, .hero-center h1 { white-space: nowrap; } }
  .hero-center .rating {
    margin: 26px auto 0; display: inline-flex; align-items: center; gap: 10px;
    background: #fff; border: 1px solid var(--border-card); border-radius: 999px;
    box-shadow: 0 2px 10px rgba(20,20,20,0.06); padding: 9px 18px; text-decoration: none;
    transition: box-shadow 220ms, transform 220ms;
  }
  .hero-center .rating:hover { box-shadow: 0 10px 26px rgba(20,20,20,0.1); transform: translateY(-2px); }
  .hero-center .rating .g-mark { width: 18px; height: 18px; flex: none; }
  .hero-center .rating .g-label { font-size: 13px; font-weight: 600; color: var(--ink-900); }
  .hero-center .rating .g-sep { width: 1px; height: 16px; background: var(--border-strong, #e2e2e2); }
  .hero-center .rating b { color: var(--ink-900); font-size: 13px; font-weight: 700; }
  .hero-center .rating .stars svg { width: 14px; height: 14px; }
  .hero-center .cta-row { margin-top: 22px; }
  .hero-media { position: relative; max-width: 980px; margin: 44px auto 0; }
  .hero-media .media-card { position: relative; border-radius: 26px; overflow: hidden; box-shadow: 0 24px 60px rgba(20,20,20,0.16); aspect-ratio: 16/8.4; border: 1px solid var(--border-card); background: var(--ink-900); }
  .hero-media .ph { position: absolute; inset: 0; }
  .play-btn { position: absolute; inset: 0; margin: auto; width: 74px; height: 74px; border-radius: 50%; background: rgba(255,255,255,0.92); display: grid; place-items: center; color: var(--accent-500); box-shadow: 0 10px 26px rgba(20,20,20,0.25); z-index: 3; }
  .play-btn svg { width: 26px; height: 26px; fill: currentColor; margin-left: 3px; }
  .stars { color: #ffd76a; display: flex; gap: 2px; }
  .stars svg { width: 16px; height: 16px; fill: currentColor; }

  /* Photo placeholders the user will fill in */
  .ph { width: 100%; height: 100%; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; color: var(--accent-500); }
  .ph svg { width: 30px; height: 30px; opacity: 0.8; }
  .ph span { font-size: 12px; font-weight: 600; letter-spacing: 0.04em; text-align: center; padding: 0 20px; }
  .ph[data-photo-slot] { background: repeating-linear-gradient(45deg, var(--accent-050), var(--accent-050) 14px, #fff 14px, #fff 28px); border: 2px dashed var(--accent-200); }
  .ph.on-dark[data-photo-slot] { background: repeating-linear-gradient(45deg, rgba(255,255,255,0.10), rgba(255,255,255,0.10) 14px, rgba(255,255,255,0.02) 14px, rgba(255,255,255,0.02) 28px); border: 2px dashed rgba(255,255,255,0.35); color: rgba(255,255,255,0.9); }
  .ph.on-dark span { color: rgba(255,255,255,0.85); }

  /* ---------- Partner strip ---------- */
  .partners { text-align: center; padding: 56px 0; }
  .partners .lead { font-family: var(--font-primary); font-size: clamp(20px,2.4vw,27px); font-weight: 800; color: var(--ink-900); line-height: 1.3; }
  .partners .lead i { display: block; color: var(--accent-500); font-style: italic; }
  .logo-strip { margin: 34px auto 0; max-width: 980px; border: 1px solid var(--border-card); border-radius: 16px; overflow: hidden; box-shadow: 0 2px 10px rgba(20,20,20,0.05); background: #fff; }
  .logo-strip img { width: 100%; display: block; }
  .logo-marquee { margin-top: 38px; position: relative; overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
  .logo-marquee .track { display: flex; align-items: center; gap: 22px; width: max-content; animation: logoScroll 48s linear infinite; }
  .logo-marquee:hover .track { animation-play-state: paused; }
  .logo-cell { flex: none; width: 188px; height: 104px; background: #fff; border: 1px solid var(--border-card); border-radius: 16px; box-shadow: 0 2px 10px rgba(20,20,20,0.05); display: grid; place-items: center; padding: 16px 24px; transition: box-shadow 220ms, transform 220ms; }
  .logo-cell:hover { box-shadow: 0 10px 26px rgba(20,20,20,0.1); transform: translateY(-3px); }
  @media (prefers-reduced-motion: reduce) { .logo-marquee .track { animation: none; flex-wrap: wrap; justify-content: center; } }
  .logo-cell img { max-width: 144px; max-height: 66px; width: auto; height: auto; object-fit: contain; display: block; }
  @keyframes logoScroll { from { transform: translateX(0); } to { transform: translateX(calc(-50% - 11px)); } }

  /* ---------- Qualiopi ---------- */
  .qualiopi-row { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 880px; margin: 0 auto; }
  .ql-solo { max-width: 940px; margin: 0 auto; background: #fff; border: 1px solid var(--border-card); border-radius: 22px; box-shadow: 0 10px 30px rgba(20,20,20,0.07); padding: 34px 40px; display: grid; grid-template-columns: auto 1fr; align-items: center; gap: 40px; }
  .ql-solo .ql-media { display: flex; align-items: center; justify-content: center; padding-right: 40px; border-right: 1px solid var(--border-subtle); }
  .ql-solo .ql-media img { max-width: 100%; max-height: 180px; width: auto; height: auto; display: block; }
  .ql-solo p { font-size: 15px; line-height: 1.65; color: var(--text-muted); }
  .ql-solo p b { color: var(--ink-800); font-weight: 600; }
  @media (max-width: 700px){ .ql-solo { grid-template-columns: 1fr; gap: 24px; text-align: center; } .ql-solo .ql-media { border-right: none; border-bottom: 1px solid var(--border-subtle); padding-right: 0; padding-bottom: 24px; } }
  .ql-card { background: #fff; border: 1px solid var(--border-card); border-radius: 20px; box-shadow: 0 10px 30px rgba(20,20,20,0.07); padding: 32px 34px; display: flex; align-items: center; justify-content: center; }
  .ql-card p { font-size: 15px; line-height: 1.65; color: var(--text-muted); }
  .ql-card p b { color: var(--ink-800); font-weight: 600; }
  .ql-logo { text-align: center; }
  .ql-top { display: flex; align-items: center; justify-content: center; gap: 12px; }
  .ql-name { font-family: var(--font-primary); font-weight: 900; font-size: 30px; color: #1b2a6b; letter-spacing: -0.01em; line-height: 1; }
  .ql-arrows { display: flex; }
  .ql-arrows .a1, .ql-arrows .a2 { width: 0; height: 0; border-top: 9px solid transparent; border-bottom: 9px solid transparent; }
  .ql-arrows .a1 { border-left: 13px solid #e30a17; }
  .ql-arrows .a2 { border-left: 13px solid #1b2a6b; margin-left: -4px; }
  .ql-sub { font-family: var(--font-secondary); font-size: 13px; color: var(--ink-700); margin-top: 7px; }
  .ql-rf { display: inline-flex; align-items: center; gap: 8px; margin-top: 14px; }
  .ql-flag { display: inline-flex; width: 26px; height: 17px; border-radius: 2px; overflow: hidden; box-shadow: 0 0 0 1px rgba(0,0,0,0.06); }
  .ql-flag i { flex: 1; }
  .ql-flag .b { background: #1b2a6b; } .ql-flag .w { background: #fff; } .ql-flag .r { background: #e30a17; }
  .ql-rf span { font-family: var(--font-secondary); font-weight: 700; font-size: 11px; letter-spacing: 0.04em; color: #1b2a6b; }
  @media (max-width: 700px){ .qualiopi-row { grid-template-columns: 1fr; } }

  /* ---------- Problème (dark) ---------- */
  .problem { background: var(--ink-900); color: #fff; }
  .problem .section-head h2 { color: #fff; }
  .problem .section-head p { color: #fff; }
  .problem .eyebrow { background: rgba(227,10,23,0.18); color: #ff6a72; }
  .prob-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
  .prob-card {
    background: var(--ink-800); border: 1px solid rgba(255,255,255,0.08); border-radius: 18px;
    padding: 28px 26px; transition: transform 220ms cubic-bezier(0.22,1,0.36,1), border-color 220ms;
  }
  .prob-card:hover { transform: translateY(-4px); border-color: rgba(227,10,23,0.45); }
  .prob-card .chip { width: 48px; height: 48px; border-radius: 13px; background: rgba(227,10,23,0.16); color: var(--accent-400); display: grid; place-items: center; margin-bottom: 18px; }
  .prob-card .chip svg { width: 24px; height: 24px; }
  .prob-card h3 { color: #fff; font-size: 18px; font-weight: 800; line-height: 1.25; margin-bottom: 10px; }
  .prob-card p { font-size: 14px; line-height: 1.6; color: #fff; }
  .prob-quote { margin: 46px auto 0; max-width: 720px; text-align: center; font-family: var(--font-primary); font-size: 21px; font-style: italic; font-weight: 600; color: #fff; line-height: 1.5; animation: probZoom 3.6s ease-in-out infinite; }
  @keyframes probZoom { 0%,100% { transform: scale(1); } 50% { transform: scale(1.05); } }
  @media (prefers-reduced-motion: reduce){ .prob-quote { animation: none; } }
  .prob-quote b { color: var(--accent-400); }

  /* ---------- Split blocks ---------- */
  .split { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
  .split.media-left { grid-template-columns: 0.95fr 1.05fr; }
  .block-eyebrow { margin-bottom: 18px; }
  .block h2 { font-size: clamp(27px, 3.2vw, 38px); font-weight: 900; line-height: 1.1; letter-spacing: -0.01em; }
  .block .lead { margin-top: 18px; font-size: 16.5px; line-height: 1.65; color: var(--text-body); }
  .check-list { list-style: none; margin: 22px 0 0; padding: 0; display: flex; flex-direction: column; gap: 13px; }
  .check-list li { display: flex; gap: 12px; font-size: 15.5px; line-height: 1.5; color: var(--text-body); }
  .check-list li svg { width: 20px; height: 20px; flex: none; color: var(--accent-500); margin-top: 1px; }
  /* Labeled option cards (readability) */
  .opt-list { list-style: none; margin: 22px 0 0; padding: 0; display: flex; flex-direction: column; gap: 12px; }
  .opt-list li { display: flex; gap: 14px; align-items: flex-start; background: #fff; border: 1px solid var(--border-card); border-radius: 16px; box-shadow: 0 2px 10px rgba(20,20,20,0.05); padding: 15px 18px; transition: transform var(--dur-base) var(--ease-out), box-shadow var(--dur-base) var(--ease-out); }
  .opt-list li:hover { transform: scale(1.03) translateX(4px); box-shadow: 0 12px 30px rgba(20,20,20,0.12); }
  @media (prefers-reduced-motion: reduce){ .opt-list li:hover { transform: none; } }
  .opt-list .ic { width: 38px; height: 38px; flex: none; border-radius: 11px; background: var(--accent-100); color: var(--accent-500); display: grid; place-items: center; }
  .opt-list .ic svg { width: 19px; height: 19px; }
  .opt-list .tx b { display: block; font-family: var(--font-primary); font-size: 15.5px; color: var(--ink-900); line-height: 1.25; margin-bottom: 3px; }
  .opt-list .tx span { font-size: 14px; color: var(--text-muted); line-height: 1.5; }
  .objective {
    margin-top: 24px; display: flex; gap: 14px; align-items: flex-start;
    background: var(--accent-050); border: 1px solid var(--accent-100); border-radius: 16px;
    padding: 18px 20px;
  }
  .objective svg { width: 22px; height: 22px; flex: none; color: var(--accent-500); margin-top: 2px; }
  .objective p { font-size: 15px; line-height: 1.55; color: var(--ink-800); }
  .objective b { color: var(--accent-600); }

  /* ---------- Estimateur mockup ---------- */
  .est-stage {
    position: relative; border-radius: 22px; overflow: hidden;
    background: radial-gradient(120% 90% at 80% 0%, var(--accent-100) 0%, transparent 55%), linear-gradient(165deg, #fff 0%, var(--accent-050) 100%);
    border: 1px solid var(--border-card); box-shadow: 0 10px 30px rgba(20,20,20,0.07);
    padding: 34px 30px; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 0;
  }
  .est-stage::before { content: "K"; position: absolute; right: -18px; bottom: -44px; font-family: var(--font-primary); font-weight: 900; font-size: 190px; color: color-mix(in srgb, var(--accent-500) 7%, transparent); line-height: 1; pointer-events: none; }
  .est-mock { position: relative; z-index: 2; width: min(340px, 100%); background: #fff; border: 1px solid var(--border-card); border-radius: 20px; box-shadow: 0 18px 44px rgba(20,20,20,0.14); overflow: hidden; }
  .est-top { display: flex; align-items: center; gap: 9px; padding: 13px 16px; border-bottom: 1px solid var(--border-card); }
  .est-top img { width: 26px; height: 26px; border-radius: 7px; }
  .est-top b { font-family: var(--font-primary); font-size: 13px; color: var(--ink-900); }
  .est-top small { margin-left: auto; font-size: 10.5px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: var(--accent-500); background: var(--accent-100); padding: 4px 9px; border-radius: 999px; }
  .est-body { padding: 18px 16px 20px; }
  .est-body .q { font-family: var(--font-primary); font-size: 15.5px; font-weight: 800; color: var(--ink-900); line-height: 1.3; }
  .est-field { margin-top: 12px; display: flex; align-items: center; gap: 9px; border: 1.5px solid var(--border-subtle); border-radius: 12px; padding: 11px 13px; color: var(--text-muted); font-size: 13px; }
  .est-field svg { width: 16px; height: 16px; color: var(--accent-500); flex: none; }
  .est-steps { display: flex; gap: 6px; margin-top: 14px; }
  .est-steps i { flex: 1; height: 5px; border-radius: 3px; background: var(--accent-100); }
  .est-steps i.on { background: var(--accent-500); }
  .est-result { margin-top: 14px; background: var(--accent-050); border: 1px solid var(--accent-100); border-radius: 12px; padding: 13px 14px; text-align: center; }
  .est-result small { display: block; font-size: 10.5px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--text-muted); margin-bottom: 4px; }
  .est-result b { font-family: var(--font-primary); font-size: 20px; font-weight: 900; color: var(--ink-900); }
  .est-result b i { font-style: normal; color: var(--accent-500); }
  .est-cta { margin-top: 14px; width: 100%; border: none; background: var(--accent-500); color: #fff; font-family: var(--font-secondary); font-weight: 600; font-size: 13.5px; padding: 12px; border-radius: 999px; }
  .est-float { position: absolute; z-index: 3; background: #fff; border: 1px solid var(--border-card); border-radius: 13px; box-shadow: 0 10px 26px rgba(20,20,20,0.13); padding: 10px 14px; display: flex; align-items: center; gap: 9px; }
  .est-float .ic { width: 30px; height: 30px; flex: none; border-radius: 8px; background: var(--accent-100); color: var(--accent-500); display: grid; place-items: center; }
  .est-float .ic svg { width: 16px; height: 16px; }
  .est-float b { font-family: var(--font-primary); font-size: 14px; color: var(--ink-900); display: block; line-height: 1.1; }
  .est-float small { font-size: 10.5px; color: var(--text-muted); }
  .est-float.f1 { top: 26px; left: 18px; animation: estFloatA 4.6s ease-in-out infinite; }
  .est-float.f2 { bottom: 30px; right: 16px; animation: estFloatB 5.4s ease-in-out infinite; }
  @keyframes estFloatA { 0%,100% { transform: translateY(0); } 50% { transform: translateY(-9px); } }
  @keyframes estFloatB { 0%,100% { transform: translateY(0); } 50% { transform: translateY(9px); } }
  @media (prefers-reduced-motion: reduce){ .est-float.f1, .est-float.f2 { animation: none; } }

  /* ---------- Offer cards ---------- */
  .offers-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; align-items: stretch; }
  .offer {
    position: relative; background: #fff; border: 1px solid var(--border-card); border-radius: 24px;
    box-shadow: 0 10px 30px rgba(20,20,20,0.07); padding: 38px 36px; display: flex; flex-direction: column;
    transition: transform 220ms cubic-bezier(0.22,1,0.36,1), box-shadow 220ms;
  }
  .offer:hover { transform: translateY(-4px); box-shadow: 0 18px 44px rgba(20,20,20,0.12); }
  .offer .num { font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent-500); }
  .offer h3 { font-size: 28px; font-weight: 900; margin-top: 8px; letter-spacing: -0.01em; }
  .offer-img { width: 100%; height: auto; object-fit: contain; border-radius: 16px; margin-top: 18px; }
  #estimlead .offer-img { width: 80%; align-self: center; }
  #duoleads .offer-img { width: 80%; align-self: center; }
  .offer .goal { margin-top: 12px; margin-bottom: 18px; font-size: 15px; line-height: 1.6; color: var(--text-muted); }
  .offer .visual { margin: 24px 0; }
  .offer h4 { font-family: var(--font-secondary); font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-500); margin: 20px 0 12px; }
  .inc-list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 9px 16px; }
  .inc-list li { display: flex; gap: 9px; font-size: 13.5px; line-height: 1.45; color: var(--text-body); }
  .inc-list li svg { width: 16px; height: 16px; flex: none; color: var(--accent-500); margin-top: 2px; }
  .ben-list { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; }
  .ben-list li { display: flex; gap: 10px; font-size: 14.5px; line-height: 1.5; color: var(--text-body); }
  .ben-list li svg { width: 18px; height: 18px; flex: none; color: var(--accent-500); margin-top: 1px; }
  .ben-list b { color: var(--ink-900); }
  .offer .btn { margin-top: 28px; align-self: flex-start; }
  .offer-tag { position: absolute; top: 30px; right: 30px; font-size: 11px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: var(--accent-600); background: var(--accent-100); padding: 6px 12px; border-radius: 999px; animation: tagBounce 2.6s ease-in-out infinite; }
  @keyframes tagBounce { 0%,100% { transform: translateY(0); } 50% { transform: translateY(-5px); } }
  @media (prefers-reduced-motion: reduce){ .offer-tag { animation: none; } }

  /* Meta ad mini mockup */
  .ad-mock { background: #fff; border: 1px solid var(--border-card); border-radius: 16px; box-shadow: 0 6px 20px rgba(20,20,20,0.08); overflow: hidden; }
  .ad-head { display: flex; align-items: center; gap: 9px; padding: 11px 14px; }
  .ad-head img { width: 28px; height: 28px; border-radius: 50%; }
  .ad-head b { font-size: 12.5px; color: var(--ink-900); display: block; line-height: 1.2; }
  .ad-head small { font-size: 10.5px; color: var(--text-muted); }
  .ad-media { position: relative; aspect-ratio: 16/8.2; }
  .ad-media .ph span { font-size: 11px; }
  .ad-bar { display: flex; align-items: center; justify-content: space-between; gap: 10px; padding: 11px 14px; background: var(--ink-50); }
  .ad-bar span { font-size: 12px; font-weight: 600; color: var(--ink-800); }
  .ad-bar .mini-btn { font-size: 11.5px; font-weight: 700; color: #fff; background: var(--accent-500); padding: 7px 13px; border-radius: 8px; white-space: nowrap; }

  /* Dual funnel mockup */
  .funnels { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
  .funnel { background: var(--ink-50); border: 1px solid var(--border-card); border-radius: 16px; padding: 16px 14px; }
  .funnel .fl { display: flex; align-items: center; gap: 8px; font-size: 12px; font-weight: 700; color: var(--ink-900); margin-bottom: 12px; }
  .funnel .fl .dot { width: 26px; height: 26px; border-radius: 8px; display: grid; place-items: center; color: #fff; background: var(--accent-500); flex: none; }
  .funnel .fl .dot svg { width: 14px; height: 14px; }
  .funnel.acq .fl .dot { background: var(--ink-900); }
  .fstep { display: flex; align-items: center; gap: 8px; background: #fff; border: 1px solid var(--border-card); border-radius: 10px; padding: 8px 10px; font-size: 11.5px; font-weight: 600; color: var(--ink-700); }
  .fstep + .farrow { display: flex; justify-content: center; padding: 3px 0; color: var(--accent-400); }
  .farrow svg { width: 13px; height: 13px; }
  .fstep svg { width: 13px; height: 13px; color: var(--accent-500); flex: none; }
  .fstep.last { background: var(--accent-500); border-color: var(--accent-500); color: #fff; }
  .fstep.last svg { color: #fff; }
  .funnel.acq .fstep.last { background: var(--ink-900); border-color: var(--ink-900); }

  /* ---------- Différence ---------- */
  .diff-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
  .diff-card { background: #fff; border: 1px solid var(--border-card); border-radius: 18px; box-shadow: 0 2px 10px rgba(20,20,20,0.05); padding: 30px 28px; transition: transform var(--dur-base) var(--ease-out), box-shadow var(--dur-base) var(--ease-out), border-color var(--dur-base); }
  .diff-card:hover { transform: translateY(-6px) scale(1.02); box-shadow: 0 18px 40px rgba(20,20,20,0.13); border-color: var(--accent-200); }
  .diff-card .chip { transition: transform var(--dur-base) var(--ease-out); }
  .diff-card:hover .chip { transform: scale(1.1) rotate(-4deg); }
  @media (prefers-reduced-motion: reduce){ .diff-card:hover, .diff-card:hover .chip { transform: none; } }
  .diff-card .chip { width: 50px; height: 50px; border-radius: 14px; background: var(--accent-100); color: var(--accent-500); display: grid; place-items: center; margin-bottom: 18px; }
  .diff-card .chip svg { width: 25px; height: 25px; }
  .diff-card h3 { font-size: 18px; font-weight: 800; line-height: 1.3; margin-bottom: 10px; }
  .diff-card p { font-size: 14px; line-height: 1.6; color: var(--text-muted); }

  /* Comparison */
  .compare { margin: 52px auto 0; max-width: 880px; border-radius: 22px; overflow: hidden; border: 1px solid var(--border-card); box-shadow: 0 10px 30px rgba(20,20,20,0.07); display: grid; grid-template-columns: 1fr 1fr; }
  .compare .col { padding: 32px 32px 36px; background: #fff; }
  .compare .col.them { background: var(--ink-50); }
  .compare .col h3 { font-size: 17px; font-weight: 800; display: flex; align-items: center; gap: 10px; margin-bottom: 20px; }
  .compare .col.them h3 { color: var(--ink-600); }
  .compare .col.us h3 { color: var(--accent-600); }
  .compare ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 12px; }
  .compare li { display: flex; gap: 10px; font-size: 14px; line-height: 1.5; }
  .compare .them li { color: var(--ink-600); }
  .compare .them li svg { width: 17px; height: 17px; flex: none; color: var(--ink-400); margin-top: 2px; }
  .compare .us li { color: var(--ink-800); }
  .compare .us li svg { width: 17px; height: 17px; flex: none; color: var(--accent-500); margin-top: 2px; }

  /* ---------- Financement ---------- */
  .fin-band { border-radius: 24px; background: #fff; border: 1px solid var(--border-card); box-shadow: 0 10px 30px rgba(20,20,20,0.07); padding: 44px 48px; display: grid; grid-template-columns: auto 1fr auto; gap: 36px; align-items: center; max-width: 980px; margin: 0 auto; }
  .fin-badge { width: 110px; height: 110px; border-radius: 26px; background: var(--accent-050); border: 1px solid var(--accent-100); display: grid; place-items: center; color: var(--accent-500); }
  .fin-badge svg { width: 48px; height: 48px; }
  .fin-band h3 { font-size: 24px; font-weight: 900; line-height: 1.2; }
  .fin-band p { margin-top: 10px; font-size: 15px; line-height: 1.65; color: var(--text-muted); }
  .fin-band p b { color: var(--ink-900); }

  /* ---------- Contenu offert (bandeau noir) ---------- */
  .offert-full { position: relative; margin-top: 72px; background: linear-gradient(120deg, #0e0e0e 0%, #1c1c1c 55%, #262626 100%); color: #fff; overflow: hidden; }
  .offert-inner { max-width: 1180px; margin: 0 auto; padding: 0 32px; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 48px; align-items: center; }
  .offert-text { padding: 44px 0; }
  .offert-eyebrow { display: inline-block; font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: #fff; background: var(--accent-500); padding: 6px 14px; border-radius: 999px; margin-bottom: 18px; }
  .offert-text h2 { color: #fff; font-size: clamp(26px, 3vw, 40px); font-weight: 900; line-height: 1.12; }
  .offert-text h2 i { font-style: italic; color: var(--accent-400); }
  .offert-text > p { margin-top: 16px; font-size: 15.5px; line-height: 1.65; color: rgba(255,255,255,0.82); }
  .offert-form { margin-top: 24px; display: flex; flex-direction: column; gap: 12px; max-width: 420px; }
  .offert-row { display: flex; gap: 12px; }
  .offert-form input { flex: 1; width: 100%; background: rgba(255,255,255,0.1); border: 1px solid rgba(255,255,255,0.24); border-radius: 999px; padding: 13px 18px; color: #fff; font-family: var(--font-secondary); font-size: 14px; }
  .offert-form input::placeholder { color: rgba(255,255,255,0.6); }
  .offert-form .btn-offert { background: var(--accent-500); color: #fff; border: none; border-radius: 999px; padding: 15px 24px; font-family: var(--font-secondary); font-weight: 700; font-size: 15px; margin-top: 4px; cursor: pointer; transition: transform var(--dur-base) var(--ease-out), background var(--dur-base) var(--ease-out); }
  .offert-form .btn-offert { animation: offertPulse 2.2s ease-in-out infinite; }
  .offert-form .btn-offert:hover { background: var(--accent-600); transform: translateY(-2px) scale(1.03); animation: none; }
  @keyframes offertPulse { 0%,100% { box-shadow: 0 0 0 0 rgba(255,255,255,0.5); } 70% { box-shadow: 0 0 0 12px rgba(255,255,255,0); } }
  @media (prefers-reduced-motion: reduce){ .offert-form .btn-offert { animation: none; } }
  .offert-media { align-self: stretch; display: flex; align-items: center; justify-content: center; padding: 0; perspective: 1600px; position: relative; }
  .ebook-mock { position: relative; width: 100%; max-width: 340px; margin: -30px 0; transform: rotateY(-22deg) rotateX(4deg); transform-style: preserve-3d; filter: drop-shadow(0 40px 55px rgba(0,0,0,0.55)); z-index: 2; }
  .ebook-mock .cover { position: relative; border-radius: 4px 10px 10px 4px; overflow: hidden; display: block; }
  .ebook-mock .cover img { width: 100%; height: auto; display: block; }
  .ebook-mock .spine { position: absolute; top: 0; left: 0; width: 26px; height: 100%; background: linear-gradient(90deg, rgba(0,0,0,0.55), rgba(255,255,255,0.12) 45%, rgba(0,0,0,0.35)); border-radius: 4px 0 0 4px; }
  .ebook-mock .sheen { position: absolute; inset: 0; background: linear-gradient(105deg, rgba(255,255,255,0.28) 0%, rgba(255,255,255,0) 32%); pointer-events: none; border-radius: 4px 10px 10px 4px; }
  .ebook-mock .pages { position: absolute; top: 2%; right: -11px; width: 12px; height: 96%; background: repeating-linear-gradient(90deg, #fff 0 1.5px, #d8d8d8 1.5px 3px); border-radius: 0 3px 3px 0; transform: rotateY(28deg); transform-origin: left center; box-shadow: 2px 2px 6px rgba(0,0,0,0.25); }
  @media (max-width: 900px){ .offert-inner { grid-template-columns: 1fr; gap: 0; } .offert-text { padding: 48px 0 20px; } .offert-media { padding: 10px 0 40px; } .ebook-mock { max-width: 260px; margin: 0 auto; } }

  /* ---------- Final CTA ---------- */
  .final-cta {
    position: relative; border-radius: 28px; overflow: hidden;
    background: linear-gradient(115deg, var(--accent-600) 0%, var(--accent-500) 48%, var(--accent-400) 100%);
    color: #fff; min-height: 360px; display: grid; grid-template-columns: 1fr 1fr; align-items: stretch;
  }
  .final-cta-text { padding: 60px 56px; align-self: center; position: relative; z-index: 2; }
  .final-cta h2 { color: #fff; font-size: clamp(28px, 3.4vw, 40px); font-weight: 900; line-height: 1.05; letter-spacing: -0.01em; }
  .final-cta p { margin-top: 18px; font-size: 17px; color: rgba(255,255,255,0.88); line-height: 1.65; max-width: 400px; }
  .final-actions { margin-top: 30px; display: flex; gap: 14px; flex-wrap: wrap; }
  .final-photo { position: relative; overflow: hidden; }
  .final-photo .ph { position: absolute; inset: 0; }
  .final-photo::before { content: ""; position: absolute; inset: 0; z-index: 1; background: linear-gradient(90deg, var(--accent-500) 0%, color-mix(in srgb, var(--accent-500) 40%, transparent) 30%, transparent 62%); }

  /* ---------- Footer (light) ---------- */
  footer { position: relative; background: #fff; color: var(--text-muted); padding: 64px 0 36px; overflow: hidden; text-align: center; }
  .footer-watermark { position: absolute; left: 50%; transform: translateX(-50%); bottom: 0; width: 80%; height: 200px; background: var(--accent-500); -webkit-mask: url("/assets/img/forme-masque.webp") bottom center/contain no-repeat; mask: url("/assets/img/forme-masque.webp") bottom center/contain no-repeat; opacity: .35; pointer-events: none; }
  .footer-watermark img { display: none; }
  .footer-inner { position: relative; z-index: 2; }
  .footer-logo { display: inline-flex; align-items: center; }
  .footer-logo .fl-img { height: 30px; width: auto; display: block; }
  .footer-nav { margin-top: 30px; display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 30px; }
  .footer-nav a { font-size: 14.5px; color: var(--ink-800); transition: color 140ms; }
  .footer-nav a:hover { color: var(--accent-500); }
  .footer-social { margin-top: 30px; display: flex; align-items: center; justify-content: center; gap: 14px; }
  .footer-social .lbl { font-family: var(--font-primary); font-weight: 700; font-size: 15px; color: var(--ink-900); }
  .social-row { display: flex; gap: 10px; }
  .social-row a { width: 38px; height: 38px; border-radius: 50%; background: var(--ink-900); display: grid; place-items: center; color: #fff; transition: background 140ms; }
  .social-row a:hover { background: var(--accent-500); }
  .social-row svg { width: 18px; height: 18px; }
  .footer-bottom { position: relative; z-index: 2; margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--border-subtle); display: flex; justify-content: center; gap: 8px 22px; font-size: 13px; color: var(--text-muted); flex-wrap: wrap; }
  .footer-bottom a { color: var(--text-muted); } .footer-bottom a:hover { color: var(--accent-500); }

  /* ---------- Responsive ---------- */
  @media (max-width: 1080px) {
    .nav-links { display: none; }
    .nav-burger { display: inline-flex; }
    .nav-cta { display: none; }
    .nav { gap: 12px; }
    .brand { margin-right: auto; }
  }
  @media (max-width: 980px) {
    .split, .split.media-left, .final-cta, .offers-grid, .compare { grid-template-columns: 1fr; }
    .prob-grid { grid-template-columns: repeat(2, 1fr); }
    .diff-grid { grid-template-columns: repeat(2, 1fr); }
    .final-photo { min-height: 240px; }
    .fin-band { grid-template-columns: 1fr; text-align: center; justify-items: center; gap: 22px; }
  }
  @media (max-width: 760px) {
    section { padding: 56px 0; }
    .section-head { margin-bottom: 38px; }
    .section-head h2 { font-size: 27px; }
    .block h2, .final-cta h2 { font-size: 26px; }
    .split, .split.media-left { display: flex; flex-direction: column; gap: 28px; }
    .split.media-left > .visual-first { order: -1; }
    .final-cta-text { padding: 40px 28px; }
    .hero-media .media-card { aspect-ratio: 16/10; border-radius: 18px; }
    .play-btn { width: 58px; height: 58px; }
    .offer { padding: 30px 24px; }
    .inc-list { grid-template-columns: 1fr; }
    .est-float.f1 { top: 10px; left: 6px; } .est-float.f2 { bottom: 12px; right: 6px; }
  }
  @media (max-width: 460px) {
    .wrap { padding: 0 18px; }
    .prob-grid, .diff-grid { grid-template-columns: 1fr; }
    .hero-actions { flex-direction: column; align-items: stretch; }
    .hero-actions .btn { width: 100%; }
    .nav { padding: 8px 10px 8px 12px; }
    .nav-back { padding: 0 12px 0 11px; }
    .brand-img { height: 17px; }
    .funnels { grid-template-columns: 1fr; }
  }